Olive
Olive is a health and well-being app that offers small but effective ways to live a healthy and balanced lifestyle. A native mobile app designed to promote a healthy and balanced lifestyle.
Project Type:
UX/UI Design
Date:
2023
Platform:
Mobile Native App
Client:
Career Foundry Student Project
Tools:
Figma
Photoshop
understanding the problem
Challenge
Olive user’s needs a way to access all his health and wellbeing needs in one portal for easy access because they want to be motivated to practice healthy lifestyle.
We will know this to be true when we see noticeable healthy changes in the user’s lifestyle without interfering with their busy schedule.
Design Process
Phase 1: Empathize
Competitive Analysis
Competitive analysis was conducted to gain valuable insights into the strengths, weaknesses, strategies, and market positioning of rival companies, enabling businesses to make informed decisions, identify opportunities, and maintain a competitive edge in the industry.
1. Headspace
English-American company Headspace which was incorporated in May 2010 in London, specializes in meditation. Users register on the company’s online platform to receive guided meditation sessions geared towards mindfulness.
Strength
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The app has established itself as a market leader. It has a large user base in many countries.
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Content and marketing always attract new customers. The app fulfils its purpose of reducing anxiety and stress and allowing users to practice mindfulness.
Opportunities
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Improve UI and UX to adapt to user needs.
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To expand the user base and lower the pricing.
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Offer more free content to hook new customers.
Weakness
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The app is lagging behind in creating relevant content for long-term users.
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The updated UI is confusing for some users. Users pay higher monthly prices.
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The app lacks certain simple yet important functionality.
Threats
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Free meditation guides and videos are available on YouTube and other platforms.
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As the user base grows, the App crashes or freezes several times, causing unhappy users to unsubscribe.
2. 8 Fit
Fitness at home is easy with 8fit. It has offered personalized workout and nutrition plans since 2014. In contrast to other fitness apps, 8fit explains how to achieve fitness goals using step-by-step instructions.
Strength
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A variety of exercise routines are available for beginners as well as advanced users.
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Offers several workouts with subscription.
Personal instructors are available to guide you or you can watch videos with music. -
Live sessions and challenges help users connect with the community and share experiences.
Opportunities
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Improve UI and UX to adapt to user needs.
Improve content with a paid subscription and provide more content with a free version. -
Offer more free content to hook new customers.
Weakness
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Since the recipes offered are not inclusive of diverse cuisines, many users will not find them appealing.
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The updated UI is confusing for some users.
Users pay higher monthly prices.
Threats
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The competition in the field is high. Other platforms offer several options without subscriptions.
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Due to the price hike by the app, there is a noticeable drop in users and ratings
By analyzing our competition, we were able to measure and adapt their strengths, and turn their weaknesses into opportunities that meet the needs of our users.
1. Empathize
User Interviews & Surveys
The research goals define the overall framework of surveys and user interviews.
To identify the attitude and behaviour of the user towards health and wellbeing in their daily life.
To determine what users expect from a health and wellbeing app.
Analyse how users feel about using digital health and wellbeing tools.
Research determined that a health and well being app focusing on simple lifestyle changes which are sustainable and help users develop healthy habits would be essential. Based on the Research, features that would be more suited for the App
Reminders
Potential users would like to set reminders for various activities.
Overview and Summary
Potential users would like to see summary and overview of their previous workout and set goals.
Daily Diary
Potential users would like to log their activities and sync their fitness tracker data in the app to check all their activities at a glance.
Health tips and Content
The App can provide simple health and relaxation content and tips. The app will not only focus on give recommendation about seasonal foods, home methods for hair and skin care, motivating people to lead a sustainable life.
Meditation and Mindfulness
Potential users would like to start and practice short meditation and mindfulness sessions
Yoga
2. Define
Problem Statement
Based on the User Research, a problem statement is established.
Olive users need a way to implement small but effective changes to their lifestyle because they want to embrace a healthier lifestyle; We will know this to be true when we see noticeable healthy changes as the user completes yoga, meditation and wellbeing practices on a weekly basis and follows tips and recommendations provided by the app.
2. Define
User Stories
To understand the problem in detail, user stories were created.
As a user, I would like to add reminders so that I do not miss out on my activities.
As a user, I would like to see overview of my goals, streaks, workouts so that i can track my progress at a glance.
As a user, I would like to have an app community so that I can share my fitness journeys and experiences with others and gain inspiration from their stories.
As a user, I would like to log my daily health stats, activities, moods, period cycles, meals so that I can keep a track of my health.
As a user, I would like to favourite meditations, yoga, health-tips, so that I can view and practice them in future.
2. Define
User Personas
User personas were developed to understand and empathize with the users.
Sarah: The Busy Bee
Age: 34 Yrs
Gender: Female
Profession: Teacher
Status: Married with a Kid
Location: Frankfurt, Germany
Sarah is a 34-year-old teacher living in Germany. She is married and the mother of a 2 year old. She usually has a very hectic schedule and has a hard time balancing between work and taking care of her toddler. She is exhausted at the end of the day. As a result, she has stopped focusing on herself. She would be happy to include some simple self care in her daily life and improve her physical and mental well being.
“I’m so busy with work, kids, and household duties that I don’t even remember to relax or take care of myself.”
“It would be nice if I could devote some time to myself during the day so that I don’t exhaust myself.”
Daily Activities
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Care for the kid. Care for household activities.
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Run Household errands. Teaching classes & other school duties.
Motivation
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Better health for her and her family.
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To Relax and not burn out
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Balanced life
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To feel peaceful and happy
Needs and Goals
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Wants to be reminded to take care of herself.
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Wants to feel energetic throughout the day.
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Want to include simple well being practices in her daily life.
Frustration
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No time for herself
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Feels exhausted most of the time
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Increasing irritability
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Not eating healthy
Tim: The Carefree Spirit
Age: 26 Yrs
Gender: Male
Profession:Developer
Status: Single
Location: Berlin, Germany
Tim is a 26-year-old software developer. He is single and lives in the suburbs of Berlin. He works remotely and spends his day researching and coding. In his free time, he likes to play video games and drink beers. He generally eats frozen food with little to no physical activity. He recently realized his lifestyle was taking a toll on his physical, personal and mental health. He wants to adopt a healthier lifestyle and improve his wellbeing.
“Following a breakup, I realized I needed to change some aspects of my lifestyle, but I am not sure how.”
“As I begin my journey, I would appreciate it if I could make small adjustments and progress slowly. Otherwise, it would be overwhelming for me and I would give up.”
Daily Activities
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Software development and coding.
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Watching YouTube and Netflix.
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Creating social media content.
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Gaming.
Motivation
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To improve his personal well being.
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To look and feel better.
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Socializing with more confidence.
Needs and Goals
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Wants to lead a healthy lifestyle.
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Wants to be more active.
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Wants to see a daily overview and weekly. report of his mental and physical well being.
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Wants to record his daily activities, moods, food and other things.
Frustration
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In terms of changing things, he is unsure how to proceed.
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He feels anxious to start crash diets or intense workouts.
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His delusions keep telling him he’s doing better when he’s not.
2. Define
User Journey Maps
user personas were developed to understand and empathize with the users.
3. Ideate
Information Architecture
Using user flows and task analysis, a site map is created. Card sorting was then used to refine the site map.
3. Ideate
Low-Fidelity-Wireframe
To understand the navigation, a low-fidelity wireframes were designed.
4. Prototype
Mid-Fidelity Wireframes and Prototype
To visualize the designs in real life, a mid-fidelity prototype was created.
Usability testing was conducted after MVP is developed to ensure the product is user-friendly, identifying and correcting usability issues while meeting users' needs and expectations. Using rainbow sheets and affinity maps, the results are analysed and new iterations are designed.
5. Test
Affinity Maps
Using the results of the tests, affinity maps were also created in order to understand the needs and frustrations of the users.
5. Test
Rainbow Spreadsheet
Six participants participated in usability testing. The test was moderated and conducted via online video call via Zoom. A rainbow spreadsheet was used to analyse the usability test results.
5. Test
Usability Test Report
Usability testing and analysis of the results led to a new iteration of the design.
On-Boarding Process
App features introduced during the on-boarding process were difficult to remember.
Suggested Change
Moving the Register button only after all the features have been introduced
Home Screen
Unable to find reminders button
Suggested Change
Adding a shortcut button for reminders on home-screen
My Diary- Logging Feature
Logging Workouts in My Diary
Suggested Change
Each time a user completes a self care practice, the user can add a rating showing how they felt afterward.
Changing a star based rating system to a smiley ratings.
Unable to use and understand logging thought feature
Suggested Change
Instead of providing button to record daily thoughts, the page can be designed to scroll down and add their daily thought.
My Diary- Overview Feature
Unable to understand Overview in My Diary
Suggested Change
Changing the overview to a scrolling layout to reflect the changes made in logging page and removing unwanted buttons
4. Design
On-Boarding
Onboarding allows users to learn more about the product while also experiencing its look and feel. The on-boarding feature includes intro screens, sign-up screens, and further on-boarding screens.
4. Design
Yoga
Yoga features help to focus on physical well-being. The feature allows users to start slow in their practice and unlock new levels as they progress. Practices can be scheduled, marked as favourites, or shared with the community.
4. Design
Reminders
The feature allows users to set reminders and schedule practices so that they progress on their well-being journey without a hitch
4. Design
My Diary
Using my diary, users can log and track their well-being progress. Users can also journal their thoughts and moods to track their mental well-being.
